About CEMA

A bridge between China and Europe.

CEMA addresses the practical gap between market ambition and local execution: product, communication, business conduct, access and next steps.

What CEMA connects

What CEMA connects

  • China–Europe market understanding
  • Communication and cultural context
  • Business development, structure and operational support

The team

The team

Xiaoyi Zhan

China interface, communication & cultural guidance

Chinese (native) · English · German

Xiaoyi Zhan is CEMA’s China interface. Born in China, she brings native Chinese alongside German and English to the collaboration. Her focus is cultural guidance, communication, translation support and trust-building in German–Chinese business relationships. She helps make expectations easier to understand and prepares conversations so that both sides can engage with greater clarity.

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Vincent Micke

Structure, processes, organisation & analysis

German · English · French

Vincent Micke works on structure, processes, organisation and analysis. His focus is on internal workflows and reporting, so that information, responsibilities and next steps can be organised transparently. He supports CEMA in giving complex projects a clear working structure and in organising preparation and ongoing assessment in a dependable way.

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Karsten Micke

Senior Business Development, network & sales

German · English

Karsten Micke contributes a Senior Business Development perspective covering networks, partnerships, negotiations, strategic business development and sales. His work focuses on structuring commercial opportunities and on conversations that make expectations, interests and next steps clear. The knowledge base also documents more than 30 years of experience in IT and sales.

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Louis Micke

IT, tech products & the product–market interface

German · English · Chinese

Louis Micke is CEMA’s technical contact with more than 15 years of IT experience. His focus includes tech products, gadgets and IT hardware, as well as website and media support. With knowledge of German and Chinese culture, he supports the interface between technology, product and market and helps position technical perspectives clearly for market preparation.

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Presence

Presence

Munich is the operational base. A direct contact in China supports communication, preparation and local coordination.

Our role

CEMA advises, prepares, connects and accompanies — not as importer, distributor, dealer, testing laboratory, certification body or legal adviser.

Next step

Let’s identify the right path for your business.

Contact CEMA